I’m not much of a political guy.  Maybe I just think both sides have too many convincing points and too much over-the-top rhetoric.  Nevertheless, the idea of doing work for a political campaign has always been intriguing to me, since using text and visuals to appeal to people’s political sensibilities strikes me as a lot more challenging and difficult than appealing to people’s consumer needs/desires.  This challenge forces you to be very deliberate about everything—your choice of color, typeface, and layout are no longer simply about “looking good” to your target audience.  You have to put a lot more thought into things.

And this, of course, is how designing websites should always be.

So, long story (sort of) short, I recently had the opportunity to design/develop a website and do some identity work for U.S. Senate candidate Cam Cavasso, who is running as a Republican in Hawaii.  It’ll be a tough race, but they’re working hard to do it right, and I’m glad I could be a part of that.  Cam’s team was great to work with, and I hope all the best for them and their endeavors this November.

Check out the site here, and notice the fading rollovers, the popup previews of the social networking links, the dynamic cycling of “issues” without page refresh, and all of the other bells and whistles.  Also, know as you browse that this site is totally powered by WordPress on the back-end.  All content is editable by the Cam Cavasso for Senate team.  Handy!

More exciting stuff coming soon.

Philip